MEDIA Central, a portfolio company of Bregal Unternehmerkapital advised funds, successfully completed the acquisition of Berlin-based Offerista Group at the end of July 2021.
Offerista Group, Europe’s largest shopper marketing network, specializes in providing customized, digital solutions for location-based offer and store marketing. With flexible, cross-channel advertising measures, the company – with a focus on stationary retail – accompanies and advises around 1,600 international retail and manufacturer brands along their customer journey. With a team of more than 130 employees and eight locations in Europe, Offerista Group will now become part of the group of companies of the market leader in unaddressed household advertising MEDIA Central. Through the transaction, the two companies aim to meet growing demand in the future with the best possible service from a single source. Customers are to benefit from an even greater overall reach through the use of cross-media strategies. As an independent full-service media agency, the MEDIA Central group of companies will continue to neutrally manage all haptic as well as digital channels according to customer requirements.
Berner Fleck Wettich comprehensively advised the Offerista Group shareholders on the transaction.
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