France’s Alliance Marine Group has acquired 12seemeilen.de, a major B2C boating accessories specialist based in Cologne and serving the German market. The acquisition was made on behalf of Intermer, a subsidiary of the French Alliance Marine Group, and its Accastillage Diffusion chain of more than 130 national stores in France, Italy, Spain and Portugal.
Alliance Marine Group, a portfolio company of a private equity fund managed by Weinberg Capital Partners, specializes in the distribution of equipment and spare parts for repair and maintenance in the yachting and merchant marine industries. With 350 employees and a portfolio of more than 500 brands (mechanical parts and fittings), Alliance Marine is the undisputed leader in this sector in France, with sales of nearly €100 million.
The acquisition of 12seemeilen.de gives the Accastillage Diffusion group an important foothold in the German market.
Berner Fleck Wettich comprehensively advised the founders of 12seemeilen.de on the transaction.
Click here for the full article (in German).